It doesn’t take much for Google to launch a new service, so it comes as no surprise that a new one is on its way. I’ve lost count, but I am sure Google is trending near at least one new service a month.
So what are the details for this new service? For a fee, Google will analyze your website, make recommendations on improving speed performance, and even host the site/page on their servers. Google detractors and people who are just downright suspicious will wonder what Google is up to with this new offing. But Google is quick to assure businesses and other site owners however, that there are no ulterior motives—it’s just a service.
The question is: will it fly? There are hundreds of website optimization companies out there who do this sort of thing pretty cheaply. Google will no doubt have to make their service affordable. No-one is questioning their ability to deliver on the service; given the pool of talent Google can buy, speeding up a site should be a breeze. And given the marketing reach of Google, it should have no problem getting businesses to buy its new service.
There is however, one caveat. Sites that use the secure HTTP protocol won’t be able to access the service. Google hasn’t said whether this will change in the future, but experts are suggesting that because of the complexities (and security issues) involved, it may be a while before secure sites are catered for.
There will no doubt be more news to come regarding this new service, so far now all we can do is keep watch.
What will Google do next? Share your thoughts and possible predictions below in the comments.
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