SAP partnered with Google to allow its customers to combine data with the search giant’s Google Maps to come up with a visual report on various business conditions, such as loan risk by region, sales by territory, or defaults by neighborhood. In the past, Google and SAP have already collaborated to give customers the ability to input data on Google Maps within SAP Streamwork, Crystal Reports, and BusinessObjects Explorer interfaces. 
The older collaborations used publicly available Google Maps API. Through the new partnership, SAP customers will gain access to Google geospatial data as well as enjoy improved integration capabilities via private Google APIs.
Through the private APIs, SAP customers can upload and apply their own mapping information in areas that Google doesn’t have any geospatial data yet. This could allow an industrial complex, campus or a theme park to add more detailed information about the facilities. Private APIs usually provide better performance and version-control capabilities.
Data mapping applications are endless. Banks can make a map to see the trends and hot spots by neighborhood. Tax agencies can overlay revenue data from a SAP app with Google Maps to display income by county, state, city, or country. Telecom companies can map data on dropped calls to find out where the biggest capacity and antenna reception problem spots.
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