Youtube Launches Creator’s Playbook: No More Crappy Content?

The quality of the content is very much a key part of attracting quality advertisers, and Youtube is starting to raise the bar on content.

Gone are the days when grainy, amateur videos dominated Youtube. Today, much of the content on Youtube seems to be produced by people who have Hollywood-type production budgets—sort of.  Whilst the occasional mobile upload of a baby laughing still goes viral, Youtube is now encouraging producers to ramp up their efforts.

In an effort to encourage the creation of higher quality content, Youtube has made available what is dubbed the ‘Creator’s Playbook’.  The 70 page guide outlines the approach producers should take when making videos for youtube, as well as what sort of features they can use to make their videos stand out. The comprehensive guide is broken down into 3 sections covering, Programming & Producing, Publishing & Optimization, and Community & Social Media.

There is, however, a caveat. Youtube is making it very clear that use of the playbook does not constitute in any way a guarantee of success. The playbook is really just a guide on what Youtube considers ‘best practices’. Still, a reference guide is useful and should help struggling Youtube producers get their videos noticed.

Youtube has been an outlet for people who otherwise wouldn’t have one. Indeed, Youtube can be considered the vanguard of the online video revolution. Let’s just hope that the Creators Playbook is not a harbinger of a more ‘commercial’ focused Youtube. User-generated content is what built Youtube and it would be a shame if it started to favor the bigger video producers.

Watch the video below to see an example of the type of high quality content Youtube is looking for.

www.youtube.com/watch?v=ks8PZ8X6Yo8

View the original article here

Download Almost Any Of YouTube Videos On Your PC

The video broadcasting service from Nintendo, Nintendo Video, launched in Japan about a week ago, while folks on this side of the world were left ...

View the original article here

Youtube And Other Top Video Sharing Sites Suffer Huge Drop In Visitors

It’s fair to say that video sharing sites like Youtube, must not like the summer months.

According to marketing insights company, Nielsen, video sharing sites took a hit in terms of unique visitors starting June. One of the biggest losers was Youtube, who saw a 3 percent drop in month-on-month numbers leading up to the June period.

According to Nielsen, who also conducted studies into the numbers of other major video sharing sites, the drop in visitors is directly attributed to the summer. Across the US, schools break for the summer holidays, and since the bulk of the video viewing population are of school age, the correlation is not unfounded.

The only video sharing site that saw an increase in visitors was the College Humour network, which saw an increase of 23.2 percent in unique visitors. Still, sites like Youtube can take comfort in the fact that the drop in numbers is entirely seasonal, and doesn’t reflect any structural change in how its visitors see the site. Indeed, the Nielsen study, as well as data collated by Experian HitWise, show that Youtube is still, the biggest player in the video sharing arena. Youtube is particularly popular in the UK, accounting for 1-in-5 visits among internet users in that country. What’s more, Youtube is the fastest growing social network in the UK.

With soaring temperatures raging across the US, more and more people will abandon the comforts of the house for the great outdoors. This might add to the declining video viewership, but things should pick up again after the summer, so the likes of Youtube shouldn’t be too worried.

Want to help Youtube increase its viewership this month? Watch the video below.

www.youtube.com/watch?v=LGOIzsNZaPQ

View the original article here

Youtube And Other Top Video Sharing Sites Suffer Huge Drop In Visitors

It’s fair to say that video sharing sites like Youtube, must not like the summer months.

According to marketing insights company, Nielsen, video sharing sites took a hit in terms of unique visitors starting June. One of the biggest losers was Youtube, who saw a 3 percent drop in month-on-month numbers leading up to the June period.

According to Nielsen, who also conducted studies into the numbers of other major video sharing sites, the drop in visitors is directly attributed to the summer. Across the US, schools break for the summer holidays, and since the bulk of the video viewing population are of school age, the correlation is not unfounded.

The only video sharing site that saw an increase in visitors was the College Humour network, which saw an increase of 23.2 percent in unique visitors. Still, sites like Youtube can take comfort in the fact that the drop in numbers is entirely seasonal, and doesn’t reflect any structural change in how its visitors see the site. Indeed, the Nielsen study, as well as data collated by Experian HitWise, show that Youtube is still, the biggest player in the video sharing arena. Youtube is particularly popular in the UK, accounting for 1-in-5 visits among internet users in that country. What’s more, Youtube is the fastest growing social network in the UK.

With soaring temperatures raging across the US, more and more people will abandon the comforts of the house for the great outdoors. This might add to the declining video viewership, but things should pick up again after the summer, so the likes of Youtube shouldn’t be too worried.

Want to help Youtube increase its viewership this month? Watch the video below.

www.youtube.com/watch?v=LGOIzsNZaPQ

View the original article here